My father, Gil Richardière, was born in Arles. He worked for a long time in the reconditioning of clothing and opened his first second-hand shops in the 1970s. Then in the 80s, he opened others, including the most famous one in Marseille: "Propagande". Everybody came there to get their supplies and find inspiration.
When my father was young, stone wash did not exist: he already washed his raw jeans by bathing with them and rubbing them with sand! So I followed my father's passion and, since the creation of the brand I've been the one who has been developing our washes in the factories.Continue reading