My father, Gil Richardière, was born in Arles. He worked for a long time in the reconditioning of clothing and opened his first second-hand shops in the 1970s. Then in the 80s, he opened others, including the most famous one in Marseille: "Propagande". Everybody came there to get their supplies and find inspiration.
When my father was young, stone wash did not exist: he already washed his raw jeans by bathing with them and rubbing them with sand! So I followed my father's passion and, since the creation of the brand I've been the one who has been developing our washes in the factories.
Seafolly is the heart of the Australian summer and they’re sharing it with the world. Continuing to go from strength to strength throughout 40+ years, with Seafolly bikinis and swimwear now sold and worn in all corners of the globe.