Rixo
Founded in London in 2015 by two best friends united by a shared love of vintage fashion, RIXO was born from a simple vision: to create pieces that celebrate individuality, femininity, and timeless style. Inspired by treasured vintage finds and reimagined for the modern woman, every collection is designed to feel both distinctive and effortlessly wearable.
Ten years on, that philosophy remains at the heart of the brand. From beautifully crafted prints and flattering silhouettes to thoughtful details that make each piece feel special, RIXO has built a loyal global following by creating clothing that women genuinely love to wear.
Discover RIXO at Madison Boutique
Madison Boutique is proud to introduce RIXO to South Africa, the London-born womenswear label that has built a devoted global following on the strength of its hand-painted prints, vintage-inspired silhouettes, and quietly confident take on feminine dressing. Founded by best friends Henrietta Rix and Orlaith McLoughlin in 2015, RIXO turns archival inspiration and cherished vintage finds into modern wardrobe pieces that women want to wear, again and again. For shoppers in South Africa, this is your home for the brand: a carefully curated edit, available to order online and delivered locally.
The RIXO Aesthetic: Vintage Prints, Modern Silhouettes
Signature Printed Dresses and Midi Dresses
RIXO is best known for its dresses, and rightly so. The label's printed midi dresses, flowing maxi dresses, and softly draped wrap dresses have become a cult buy for a reason: every print is illustrated in-house, every silhouette is designed to flatter, and every piece carries a sense of occasion without trying too hard. From floral painterly prints in tea-dance shapes to bolder graphic motifs cut into a smart midi, the RIXO collection answers everything from a Sunday lunch to a destination wedding.
Silk Dresses, Wrap Dresses and Wedding-Guest Edits
If you are after a RIXO silk dress, a wrap dress that travels well, or a wedding-guest piece that will not appear in three other people's photographs, the brand's signature use of silk-blend fabrics and considered cuts is the obvious choice. RIXO has become a quiet staple of wedding season for a reason: each dress is special enough to remember and easy enough to wear again.
Blouses, Skirts and Separates
Beyond the dresses, the RIXO collection extends into beautifully printed blouses, statement skirts, and considered separates that bring the same vintage-meets-modern energy to everyday dressing. Pair a printed RIXO blouse with denim for relaxed elegance, or build a complete look with a co-ordinated RIXO skirt for occasions that need a touch more polish.
RIXO in South Africa: Now at Madison Boutique
Until now, finding RIXO in South Africa meant ordering from the UK and waiting weeks. Madison Boutique brings the label closer to home, with a curated edit of styles, in-stock for South African delivery and supported by the same considered service Madison shoppers expect across the rest of our designer brands. If you have admired RIXO from a distance, this is your easiest path in.
Why Shop RIXO at Madison Boutique
Madison Boutique exists to bring the world's most considered womenswear labels to South Africa. RIXO sits naturally alongside our edits of YAYA, Sunny Studio, La Petite, Aldo Martins and Andam: brands that are confident in their identity, generous in their craft, and unmistakably worth investing in. When you shop RIXO at Madison Boutique, you join a community of South African women who value design, quality, and the joy of a beautiful dress that is just a little bit different.
Browse the latest RIXO arrivals above. New styles drop with each seasonal collection.
